Snitch and its Success!
In the bustling world of fast fashion, where trends flicker and fade at lightning speed, Snitch has emerged as a standout player, redefining men’s apparel in India.
Founded in 2019 by Siddharth R Dungarwal in Bengaluru, Snitch has skyrocketed from a modest B2B operation to a direct-to-consumer (D2C) powerhouse, boasting a revenue of over ₹230 crore in FY24 and aiming for ₹600 crore in FY25. This meteoric rise is no accident—it’s the result of agility, innovation, and a razor-sharp marketing strategy tailored to the modern Indian man.
Snitch’s success in the fast fashion industry began with a keen eye for opportunity. Dungarwal, a commerce graduate with a decade of apparel manufacturing experience, spotted a glaring gap: the lack of a dedicated Indian brand catering to men’s fast fashion. While women’s apparel dominated roughly 90% of the market, men’s options were limited and often outdated. Snitch seized this void, launching with a mission to deliver trendy, affordable, and diverse styles. What started with 40 products ballooned to over 1,000 within months, reflecting the brand’s ability to churn out fresh designs daily—a hallmark of fast fashion that keeps customers hooked.
The pivot to a D2C model during the COVID-19 pandemic was a game-changer. Initially a B2B supplier, Snitch faced a surplus inventory crisis as physical retail crumbled. Rather than retreat, Dungarwal doubled down, launching a website in June 2020. The response was electric: 70 orders per day within a week, scaling to 2,000 daily orders by 2025. This shift not only cleared inventory but also built a direct line to consumers, cutting out middlemen and enabling rapid trend adaptation. Today, Snitch’s website and app—downloaded over 5 lakh times—drive 95% of its sales, a testament to its digital-first triumph.
Marketing has been Snitch’s secret weapon. The brand harnessed social media, particularly Instagram, growing from 2,000 to over 500k followers by leveraging visually striking content and influencer collaborations. Partnerships with personalities like Salman Yusuf Khan amplified visibility, while a focus on personalized engagement—resolving queries swiftly online—built trust. Snitch also tapped into data-driven automation, partnering with martech platform Wigzo to boost retention by 15-20% through targeted SMS and WhatsApp campaigns. These efforts transformed one-time buyers into loyalists, with 35% of customers returning regularly.
Beyond digital prowess, Snitch embraced inclusivity and sustainability, broadening its appeal. Offering plus-size options and eco-friendly initiatives like plant-based chemical washes and corn starch packaging, the brand aligned with evolving consumer values. Its appearance on Shark Tank India Season 2 sealed the deal, securing ₹1.5 crore for 1.5% equity from all five sharks—an “all-shark” coup that validated its vision and fueled a $13.5 million Series A round in 2023.
Snitch’s success lies in its agility, customer-centric ethos, and bold marketing. With plans for 300 offline stores by 2028 and a goal of ₹1,000 crore by FY26, Snitch isn’t just riding the fast fashion wave—it’s steering it, proving that innovation and hustle can turn a fledgling brand into an industry pioneer.
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