Posts

Showing posts with the label Strategy

How Global Brands Win Local Markets with Cultural Branding

Why Cultural Context Matters in Marketing and Advertising Campaigns of Globalised world

Melodi Trend Dupes Millions with Modi's Illusory Success

How 'Desh Ka Namak' Captured India's Heart and Kitchen

JioStar’s Ascent: A Formidable Rival to YouTube in India’s Streaming Arena

The Coca-Cola New Coke Fiasco of 1985: A Marketing Misstep and the Power of Scarcity

From Brand to Verb: How Xerox Redefined the Photocopier Industry

Indian National Congress’s Marketing Strategies: Agencies, Tactics, and Criticisms