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Luxury Brands Easily Target Rich, Mass-Market Faces Poor's Cultural Hurdles

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Kirana Meets WhatsApp: Transforming India’s traditional Retail Marketing

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Why Cultural Context Matters in Marketing and Advertising Campaigns of Globalised world

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Starbucks India Brings Craft and Customization to Life with Take a Blonde Turn Campaign

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Google Unleashes AI-Powered Advertising Tools to Revolutionize Marketing

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A Revolution Driven by Technology and Consumer Values

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How Indian Godmen Leverage Marketing and Communication to Build Devoted Followings

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