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Adversestories | Decoding Marketing and Advertising

Adversestories | Decoding Marketing and Advertising

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The Coca-Cola New Coke Fiasco of 1985: A Marketing Misstep and the Power of Scarcity

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Tata Industries’ Public Relations Mastery: Maintaining a Pristine Image Amid Allegations

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From Brand to Verb: How Xerox Redefined the Photocopier Industry

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Indian National Congress’s Marketing Strategies: Agencies, Tactics, and Criticisms

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BJP and IT Cell: Crafting Narratives to Consolidate Power

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Essential Books to Master Marketing and Advertising

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Shift to First-Party Data Reshapes Marketing Amid Privacy Concerns

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Kerala’s Tourism Rebounds as ‘God’s Own Country’ Despite Past Natural Calamities

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