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Luxury Brands Easily Target Rich, Mass-Market Faces Poor's Cultural Hurdles
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How Global Brands Win Local Markets with Cultural Branding
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Kirana Meets WhatsApp: Transforming India’s traditional Retail Marketing
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Why Cultural Context Matters in Marketing and Advertising Campaigns of Globalised world
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Starbucks India Brings Craft and Customization to Life with Take a Blonde Turn Campaign
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How Social Commerce is Transforming Online Shopping
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