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How Branding Elevates Affordable Products to Luxury Status

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The Cost and Effectiveness of Newspaper Ads in India

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Liquor and Beer Companies Navigate Advertising Restrictions with Surrogate Brands

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How Godmen’s Flyers Thrive in Mumbai’s Local Trains

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The Art of Marketing in the Ancient World: Advertising Through the Ages

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The Decline of SEO and the Rise of GEO: A New Era for Search Engines

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Colors in Advertising: Crafting the Perfect Palette for Products and Demographics

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YouTubers and Influencers Dominate India’s Political Arena as Traditional Media Takes a Backseat

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Toilet Cleaner Ads During Mealtime: A Strategic Play on Science and Psychology

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